Not just pain but Breakthrough Cancer Pain

One day we wake up to the harsh reality that cancer has become a leading cause of morbidity and mortality everywhere. It is even projected that towards 2030, cancer will become the leading cause of death globally, beating even cardiovascular diseases and other communicable diseases (source: http://www.ceche.org/publications/infocus/fall2007/GlobalDisease.html).

Proj-Global-Deaths
image courtesy: www. ceche.org

A friend used the word “commonplace” to describe cancer and I would go further one step to say that we become united as a community to talk about it quite openly, but PAIN is a taboo topic from our lack of knowledge and even patients’ unwillingness to discourse.

They say that the hardest situation in the world is watching a loved one deal with cancer pain, especially the terrible, almost unpredictable flares OVER and ABOVE the usual background (basal) pain. Now I understand why cancer patients can cope on some days  and then all of a sudden, excuse the self from life — reeling through and dealing with breakthrough cancer pain (BTcP) is something one does NOT share easily.

Breakthrough Cancer Pain : The Media Event, March 7, 2017 at the EDSA Shangrila

DR. DOLMA SANTOS
Dr Dolma Santos, Medical Oncologist

In  this recent undertaking that sought to raise awareness on BTcP, a mix of medical oncology and pain management studies where presented by the experts. Dr. Dolma Santos, leading Filipino medical oncolologist presented the prevalance of BTcP in the local setting, wherein an estimated 45,000 Filipinos suffer with this debilitating cancer pain. It was even postulated that the numbers might be conservative due to the Filipino nature of “suffering in silence” rather than make family and friends worry about their condition.

Based on the Cancer facts and Estimates, “…there will be 200,000 (annually) Filipinos who will suffer cancer pain such that pain-alleviating management must be made available now”, quipped Dr. Santos.

 

 

PROF. MICHAEL UBERALL
Prof Michael Uberall

Hence, according to Prof Uberall, the pain and palliative care expert from Germany: Breakthrough cancer pain (BTcP) is a transient exacerbation of pain than occurs either spontaneously, or in relation to a specific predictable or unpredictable trigger, despite relatively stable and adequately controlled background pain. BTcP is characterised by a sudden onset of pain that reaches peak intensity within as little as 3 minutes and lasts for an average of 30 minutes. Patients with cancer have around 4 episodes of BTcP in a day.

 

 

 

Small wonder that BTcP is a common problem among cancer patients with its detrimental impact on quality of life (QoL), including daily functioning, social relationships and overall enjoyment of life – despite the cancer. Furthermore, a number of studies have reported that a large proportion of patients with BTcP feel dissatisfied with their pain control. Thus, there is a need for effective treatments for relief of BTcP as current treatments do not adequately address BTcP.

group pic1
The Meranini Medical-Marketing Team with Dr Uberall and Dr Santos

 

 

Now, cancer patients who suffer from Breakthrough Cancer Pain do not have to miss those special moments in their lives. If you or any of your loved ones are suffering from Breakthrough Cancer Pain, please seek consult with either your pain/palliative care specialist or medical oncologist.

Quality of Life means Control Over BTcP

I have heard of a lot of stories from families and friends who were surprised that the cancer patient can be very practical many times over and not opt for chemotherapy or any cytostatic medication anymore.  I recall that the late President Corazon Aquino, despite her having obvious means of getting the best medical care and against the advise of her medical team, simply opted for pain-killers rather than spend for chemotherapy.

While I will never espouse self-medication or question the benefit of chemotherapy, at the end of day, it’s the pain that has to be addressed…to still have some semblance of Quality of Life, especially if the pain is BTcP.

 

quotesgram
image courtesy: quotesgram.com

 

-about Meranini and its philosophy

Menarini Asia-Pacific improves the lives of people in the region by providing them rapid market access to innovative healthcare brands from around the world. We do this through our established global network, strong expertise across key therapeutic areas, proven brand and sales know-how, to insightful experience in all major Asia-Pacific markets. Menarini Asia-Pacific is a wholly owned subsidiary of the Menarini Group. Leveraging the strengths of its global infrastructure, we are able to tap onto extensive global resources and our own unique local customer insights to deliver innovative brands from R&D, through to manufacturing, regulatory approvals and commercialisation.

 

References:

1. Institute for Neurological Science, Nuernberg, Germany – as presented by Prof Michael Uberall in the BTcP Media Event 03.07.17, EDSA Shangrila

Faith, Hope and Charity: Ma-Tibay Miles for an Angel

ATRESIA, as defined in medicine.net, is absence or closure of a normal opening, or failure of a structure to be tubular. In the case of biliary atresia, the bile from the liver cannot be removed by the body, which means wastes and toxins are retained, leading to fatal cirrhosis and multiple organ failure.

Imagine biliary atresia as a rare birth defect with a likely prognosis of liver cirrhosis and even death, and the only medical intervention with any success rate possible is a liver transplant.

tibay 2
Stevie Arghie M Garcia (aka Baby Tibay)

Now, imagine an angel nicknamed “Baby Tibay”, born 2015 and has since been fighting biliary atresia. Empathize as parents not having the means to alleviate Bay Tibay’s suffering with an immediate operation that will cost a whooping Php 4.5million. Close your eyes and remember how you raised your children or how you were raised as a kid — free from disease, and having a full life ahead of you. Is there any way we can all pitch in to save a life and… more?

 

 

 

Let’s give Baby Tibay and his parents the gift of FAITH, HOPE AND LOVE by helping raise funds for this life-saving liver transplant. Through the auspices of the Pinoy Aspiring Runners (PAR) a benefit funrun will be staged on Baby Tibay’s 2nd birthday on April 9, 2017, convening at Plaza Burgos in Guagua, Pampanga.

Poster draft2

The organizers are hoping to attract runners, not only from Pampanga but also from neighboring provinces and Metro Manila. After all, there are great fun-filled race distances to choose from:

Distance Registration Fees (Php) Race kit Inclusions
10 Miles (or 16KM) 750 Event Shirt, Race Bib, Finisher Medal, Donation to the Beneficiary, Freebies from the Sponsors, Free Breakfast
6 Miles (or 10 KM) 650 Singlet, Race Bib, Finisher Medal, Donation to the Beneficiary, Freebies from the Sponsors, Free Breakfast
3 Miles (or 5 KM) 550 Singlet, Race Bib, Finisher Medal, Donation to the Beneficiary, Freebies from the Sponsors, Free Breakfast
2 Miles (or 3 KM) 400 Singlet, Race Bib, Finisher Medal, Donation to the Beneficiary, Freebies from the Sponsors, Free Breakfast

Medal

Now that we have visualized all this that can happen, we can put thoughts into action by signing up!

REGISTRATION SITES:
selected SPORTSHOUSE branches (SM North Edsa, SM Pampanga, SM Clark)
selected NEW BALANCE store at the Marquee Mall Angeles, Pampanga

ONLINE REGISTRATION:
– Go to raceyaya.com

– Click Sign in Google/Facebook

– Click on the event “maTibay Miles”

How to pay through online registration:
– Go to “My Races” located on the upper most left part of the screen

– Then click “Pay Now” and follow the instructions

For more information and updates, please click on the following links:

https://web.facebook.com/events/713059118861531/

https://web.facebook.com/pinoyaspiring.runners

The best way to give back to a privileged life is to SAVE SOMEONE ELSE’S. It’s time for the bayanihan spirit again, my fellowmen and fellow runners!

jk

Soleus Philippines Sabor Latino 100%: A Dancing Kind of Runners High

I have the impression that most, if not all, runners like or have an inclination towards dancing. It is, after all, the same kind of happy hormones, the same increase in heart rate as you move from simple to more complicated and intense steps, the same blood rushing to the cheeks and same clean sweat glistening out of pores all over one’s body – as one experiences in running.

An important parallel fact is that both running and dancing can be done solo or in groups. But why go solo, when you can enjoy great company in a…dancefest!

feb-4

 

SOLEUS PHILIPPINES GOES SABOR LATINO 100%!

Who can better be at the forefront of dancing and running in a singlet event than Soleus?

Soleus Running Philippines proudly welcomes new addition to the Soleus Family, William Flores, international fitness extraordinaire – to bring that unmistakably Latin flavor to the Soleus Running Dancefest on Feb 4, 2017 at the SM Mall of Asia.

Run 5k, 10k or 21k but don’t stop there. Dancing, gyrating, pumping up the adrenaline begins at 6:30AM when the fun will double up.

Make sure you bring those running feet to its “dancingest” best yet.

William_Flores_image01.jpgWilliam Flores is world-renowned for his credentials as an  experienced dancer of ballet, modern dance, jazz, reggaeton, salsa, cumbia, folk dance, merengue and hip hop. This has led to his being an International Zumba® Fitness instructor and a great performer for almost 4 years now.

Bringing Sabor Latino 100% (ciento por ciento) into Philippine soil translates to an energy level in dancing and zumba unprecedented even among zumba events.

wf-teaser-1

Let running and 100% latino-inspired dancing be your passion for a day that you can’t miss!

For more info and details, visit: https://www.facebook.com/soleus.ph

GIRLS RUN THE WORLD #RTWG2016

quotesgram.jpgYou can ignore her, tease her, bypass or try to stop her — but GIRLS, those strong determined type, will always run your life. We used to be called the weaker sex but now we’ve evolved and compensated in so many more ways that the only thing weak about us is still an inhibition towards instant leadership; that, in ways we cannot always understand, is a role that is offered to men first, like a glove.

In a paternalistic world, competing as women is always a backstory of trying times and failure..and that whatever success achieved is always hard-earned and forever-cherished. Remember how these women inspired and motivated us to brave our passion? (http://www.viralnova.com/important-women/)

Oprah Winfrey‘s rag-to-riches to become the first African-American woman billionaire embodies the American Dream and encompasses the Woman of the World ideal.

In 1967, when women were not into sports, Katherine Switzer became the first woman to run the Boston Marathon, even if  the (male) race organizers tried to stop her mid-race.

And who could forget Amelia Earhart as the first woman to fly across the Atlantic Ocean in 1928. She attempted a circumnavigational flight of the globe in 1937, but mysteriously disappeared.

From our own backyard, we even have everyday heroines in our midst who prove that our place in the sun is no longer a question of gender. http://wethepvblic.com/9-strong-independent-filipinas-who-inspire-every-day/#.WBcJMfl97IU

raincheck
image courtesy: raincheck.com

Charo Santos-Concio is an accomplished Filipina media executive, host, occasional actress, television and film producer.

Lea Salonga does everything from acting, coaching and judging on TV, waxing records, to doing movies and plays nowadays. But eternally note-worthy was her phenomenal award-winning role as Kim in the worldwide famous Miss Saigon.

leasalongacom.jpg
image courtesy: leasalonga.com

Ani De Leon-Brown is the most down-to-earth female coach-triathlete in the planet. Marriage, family and motherhood have only paved the way for this podiumer to achieve more and help even others better.

 

ani-de-leon
Coach Ani deleon-Brown
mish-maravilla
Mish Maravilla for GoBreastFeed.com

A few years ago, Mish Maravilla was a head-turner in races for her beauty and performance. But she made a choice to prioritize family so everything else took a backseat, except being an ambassador-advocate of breastfeeding, after she gave birth to Alessandra Michelle almost two years ago.

 

 

Are you ready to have FUN: Run the World GIRLS 11.20.16

March is International Women’s Month but here’s the final salvo this year, at celebrating womanity in the most fun way! Let’s RUN THE WORLD GIRLS! on November 20, 2016 at Camp Aguinaldo QC.

poster-102216-2

Empowered and highly inspired female runners take a shot at wearing a tutu on as they navigate a 7.5KM ot 15KM course.

poster-102216-3

Unique also to this race as it is to most women, is our leaning towards a buddy or a bestfriend in life, hence RTWG offers a 15KM Buddy category.

15k-buddy-a-bib15k-buddy-b-bib

Highlight of this event, on top of a girl-competitive race, is a RACE EXPO of best-loved products and services and FREEBIES – to give the WOMAN of the house this day to unwind and have a much-deserved treat!

Registration is on-going:

1. IN STORE REGISTRATION: During Mall Hours

Garmin SM Megamall
2nd Floor Atrium
In front of La Lola

Garmin Glorietta
3rd Floor Glorieta 5
beside Gilligans

2. via BANK DEPOSIT (CASH & DATED CHEQUES ONLY):

1. Deposit your registration payment OVER THE COUNTER or through electronic funds transfer to:

A. Bank Name : BANK OF THE PHILIPPINE ISLANDS (BPI)
Account Name : RUNDEZVOUS INC
Account Number : CA 2431-0082-14

B. Bank Name : BANCO DE ORO (BDO)
Account Name : PROMAX BUSINESS SOLUTIONS INC
Account Number : SA 3501-762-99

Take a photo, scanned copy or screenshot of your deposit slip/transaction and email to girlsloverunning@gmail.com with subject: RTWG (Category) for payment validation.

For more info, please contact Sheryl Q: 0915-1978511 or send a message at our FB Page Run the World Girls.

(Sponsors and Partner Credit in Part 2)

4b2a7f3a8b7d96ec80e5fe50970c5525
image courtesy: womensupportingwomen.com

Dwell in Possibility: Li-Ning Manila Run 12.03.16

I love mornings because the beginning of a brand-new day sets the stage for possibilities. Instead of stress and complications, possibilities of seeing things in a new light seep into our consciousness. Where there seemed endless reasons to worry the night before, possibilities of alternatives and even solutions make the load and work ahead more manageable. And where there was increased heart rate and muscle soreness in yesterday’s workout, possibilities of renewed strength brings fresh hope and a better understanding of body and mind.

li-ning-manila-run-2016-logoThat’s why the Li-Ning Manila Run is set to unfold its 2016 edition at the break of dawn on December 3, 2016, Saturday , along the panoramic view of Metro Manila at the SM Mall of Asia. The possibilities of being with friends and family, having a great time and even breaking your PR (personal record) may be statistically significant and highly achievable!

The very first Li-Ning Manila Run was held last year, June 28, 2015, at Seaside Boulevard and Palm Coast Avenue in Mall of Asia Pasay City. Thousands of participants composing of run enthusiasts and first-time runners, local and foreign athletes, professionals and students, children and the physically challenged runners, answered the call to help promote the brand’s campaign “make your own way” by wearing the different colorful designs of the Li-Ning Quick Dry singlets.

This year, the emerging global sports brand takes your journey to a different level of possibilities.

A specially designed Quick Dry singlet is included in the 5 KM, 10 KM and 21 KM racekits.

Finisher Shirt.jpg

li-ning-manila-run-2016-medalsAll runners in all categories will receive medals and loot bags. Top finishers per category will receive special prizes.

There is an ongoing online registration at goorahna.com.

 

Store registration is available at the following shops:

  • Li-Ning SM MOA
  • Li-Ning Solenad
  • Juego Sports Paseo de Sta Rosa
  • Juego Sports Trinoma
  • Juego Sports SM North Edsa Annex
  • Juego Sports ATC
  • Juego Sports Greenbelt 4
  • Juego Sports Market Market
  • Juego Sports SM Fairview
  • Olympic Village Market Market
  • Olympic World Trinoma
  • Olympic Village Robinsons Place Manila
  • Olympic Gold Robinsons Galleria
  • Olympic World ATC

For information and details, please visit the facebook page: https://www.facebook.com/LiNing.Philippines/

Dwell in possibilities as you race and validate why runners have crossed the impossible! After all, anything is possible – Li-Ning!

jarofquotes

LMR 2016 is brought to you by Li-Ning, one of the leading sports brands in Asia. Li-Ning provides high quality sporting goods like footwear, apparel, accessories, and equipment –designed for both professional and leisure sports.

The company is endorsing numerous athletes and sports teams worldwide. The top endorsers of the brand are Lin Dan, Olympic Gold Medalist in badminton and Dwayne Wade, the top basketball player of the NBA team Chicago Bulls.

Li-Ning has come a long way since it was founded in 1990 by a former Olympic gymnast Li Ning. Li-Ning products are targeted for enthusiasts of running, basketball, badminton, football, tennis, and sports fitness.

 

The Inevitable is here: Clark Cardimax Ultramarathon, September 3-4, 2016

Very few races are as organized and thorough sa Clark-Cardimax. One actually hears the buzz on the year’s edition more than 6 months pre-race. This does not just reflect meticulous preparations but puts due emphasis on runners needs above everything else – when it comes to ultra-racing.

The past months have been nothing short of seriously fun training, moving forward to the event on Sunday, Sept 3-4 at the Clark Freeport Zone. Who can forget the indoctrination at bootcamp level that began all the way back May 2016, with such industry stalwarts as Atty Jon Lacanlale (RD, FatAss races) tackling ultramarathoning basics, Francis Diano (Pace Prehab and Recovery) showing us how to best recover and recharge and seasoned ultrarunners sharing their experiences.

Then came a series of groundwork with progressive longruns all over the City, made more doable with the help of the top running teams like Rhina Sison and Ayala Triads. Of course, the culminating activity was the race briefing conducted recently at the actual race venue in Clark, giving Race Yaya’s Iris Torcula and Tin Ferrera more intimacy with their captive market of eager-beavers!

team momnetum milers
longrun with Team Momentum Milers

At day’s end it will come to this. You will run and race. You may suffer some, in silence, but there will be MORE moments of pure bliss, especially when manna, in the form of rains, come from the heavens.

For now, stay informed and keep active. After all, ultramarathoning is really about going back to basics – left foot, right foot and you’re closer to your ultra-destination, one  foor at a time!

rqmts
SAFETY is key in ultra-races! Scouting 101 rules.

 

reminders and schedules
You can’t be a RUNNER is you can’t keep TIME.
station looties
Sometimes its not all about what you get after the race; it’s also about how you REFUEL during the race!

An early BIG THANK YOU, Race Yaya, for bringing an epic race to life again!

For more information:

https://web.facebook.com/ClarkUltramarathonRace/

Continuing Blogging Experience: BLOGex 2016

​BLOGex 2016: A Convergence of Bloggers and Social Media Influencers

We are very excited for the biggest convention of Bloggers happening this September 24, 2016, with the biggest names of personalities online who are all making a difference and now will be with us as speakers ala TEDx. Please check the confirmed set of speakers. Thanks also to Manor Hotel Baguio for being one of our sponsors.
Confirmed list of Speakers:
Ilac Diaz- Founder, Liter of light
Lourd De Veyra- TV Personality

Xiao Chua- Historian

Janette Toral- Founder, Digital Filipino Club, Book Author and dubbed as the E- Commerce Guru of the Philippines

Grace Bondad Nicolas, COO, TAG Media and Public Relations

Robert Yupangco, President, Yupangco Group of Companies (Yamaha Music, Zoobic Safari,

Camille Montejo, CEO, Tree Top Adventure

Edwin Sallan, Writer, TV5 Interaksyon

Sonnie Santos, Chief Equipping Officer, WSPH Training and Consulting

Jose P. Rizal, Online sensation

Dean Jorge Bocobo, Rocket Scientist, Political Analyst

Pocholo Gonzales, Founder, Creativoices Productions

Richard Mamuyac, Writer, Blogger, Philippine Daily Inquirer

For partnership/sponsorship and speaking opportunity, please contact the organizer at 09166299381 or at grace@tagmedia.asia. TAG Media and Public Relations is the organizer of Asia E- Commerce Expo, Asia Digital Marketing Expo, Asia Leaders Talk, Asia Leaders Forum, Asia HR Expo 2016: The Digital Talent Acquisition and Asia Travel & Tour Expo 2016: The Digital Tourism. For delegate pass, registration is Php 5,000.00 (Full Conference for corporate). Bloggers are free to attend.

Presented by TAG Media and Public Relations to promote the ASEAN region as a premier business destination. The conference serves as a hub for networking and spreading of ideas that help executives overseeing enterprises across the Asia Pacific region. Speakers are leaders in their industries and engaged in momentous pursuits of significance to the ASEAN region.

Be one of the speakers. Grab the speaking opportunity. Call TAG Media & PR at 09166299381 and look for Ms. Grace Nicolas.

http://www.blogexmanila.com

#blogex #tagmedia #brandphilosophy