With a new year comes more opportunities, hence the everyone seems to be asking for luck. But luck does have its limitation, especially if you want 40,000 runners to prove you have what it takes to become the biggest race of 2023. The organizers and management of the 7-Eleven Run Series has taken this challenge to the hilt with the recent launch of the 7-Eleven Run Series – #Run2023.
History Repeats Itself and Becomes Better
Since its inception in 2013, the 7-Eleven Run Series has become unstoppable, growing bigger and stronger each year. In 2018, the event became far-reaching for the first time, holding simultaneous races in Manila, Cebu and Davao. Only Covid could have forced a 2-year hiatus and the conduct of a virtual race instead.
In 2022, the 7-Eleven Run Series was one of the first to open doors to racing again in the new normal. Although the race attendance last year has not yet returned to the pre-pandemic fever-pitch mode, the more athletic and sports-savvy ones hit the roads like a much-missed life experience.
Advocating for Athleticism
While corporate social responsibility has always been a core value of the Philippine Seven Corporation with its own foundation (Phil-Seven Foundation Inc) improving lives by supporting primary and youth education, the company took another leap of faith by sending the podium-finishers of the #RunSeries2022 to compete in the Ho Chi Minh International Marathon in Vietnam last November 12, 2022.
In the fashion of authentic Pinoy bayanihan, our 7-Eleven delegation won TOP positions in all the race categories they participated in, making the PSC management not only proud but decided towards sponsoring more international trips to deserving athletes in the near future.
How #Run2023 defines “Biggest” this year
“So nice to be out again!” – Jose Victor Paterno – President/CEO, Philippine Seven Corporation
This sets the tone for the 3 main factors that will propel #Run2023 to become the biggest race of the year, as detailed by Jun Ang – Managing Director for e-Wallet & e-Commerce and Head of General Merchandise Division, Philippine Seven Corporation:
- The 1KM race category – will cater basically to the non-competitive market, particularly young runners who want the feel of a big race. Participants 17years and below are required to submit a parental/guardian consent plus proof of vaccination.
- The holding of the Cebu race in the recently opened CCLEX (Cebu-Cordova Link Expressway) This world-class 8.9-kilometer modern toll expressway connects mainland Cebu to Mactan Island, has now become a sports icon South of the country.
- 42KM Masters Category for 60 years old and above. Feels a like a great perk to be a Senior Citizen doing this run! This category will be purely on exhibition mode and will only be held in the Manila leg this year. And despite the fact that no cash prizes will be given out, we want to bet that oldies-but-goodies will still stay competitive!
The Manila leg alone, to be held at Filinvest City, Alabang, aims to deploy 25,000 participants or 62% of the total 40,000 target population of this year’s event. The balance of 15,000 runners will be contributed by the Cebu and Davao legs.
#Run2023 Race Categories
This event also holds the record of having the widest array of race categories you can ever dream of. As inclusive as it can get, you can be a newbie or a seasoned runner but you find your sweet spot in one of the distances. We have heard a lot of marathoners-to-be having signed up 21Ks and 32Ks as part of their tune-up races, in preparation for the full distance sometime down the road.
The event also adopted a 10K Buddy category that should address the concerns of people who don’t like running alone.
The complete line-up of categories include: 1KM, 3KM, 5KM, 10KM, 10KM Buddy, 21K, 32K and 42K. Whew.
Registration & Entitlements
Aside from the usual race singlet, race bib, medal and finisher shirt, #Run2023 always, always stands out for its jampacked LOOTBAG of freebies from participating partners and brands.
We must not fail to also commend the Philippine Seven Corporation and its race partners and organizers for perfecting the strategy of using a nationwide network of 7-Eleven stores for registration and kit-claiming purposes. This is commandeering and smart cross-business use of significant resources!
The Media Launch last January 18, 2023
They say nothing beats a GOOD PRODUCT, to begin with. This is true with #Run2023 whose intention for being is the reward in itself. Meeting the management, organizers, partners and sponsors made us feel both excited and secure and optimistic that we can all have a safe passage back to pre-pandemic racing.
The well-attended media launch, held at The Torch in San Juan, reeks of the good old days when events were not to be missed.
Early kudos to the TEAMS that will make this #Run2023 truly awesome memorable. Hats off to companies like the Philippine Seven Corporation for giving us top-brass races in Manila, Cebu and Davao. More locations to come!
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