The best part about losing one’s hair…is gaining it all back and more. Such was the fateful experience and now, advocacy, of singer-songwriter Abby Assistio. She has transformed into the face of hope and confidence — amidst the threat and occurrence of hair loss.
Dubbed as ALOPECIA WARRIOR, Abby has been diagnosed with alopecia areata since she was four years old. Her decision to come out in public with her medical condition was a major turning point in her life.
In September 2012, Abby created an online campaign to celebrate Alopecia Awareness Month. She invited family and friends to post a photo on Instagram with a double inverted V (signifying AA) using their hands. This eventually went viral and has been the starting point for Abby to create the support group, THE ALOPECIA PHILIPPINES. Many were inspired by Abby’s courage and started to share their personal stories and struggles due to Alopecia.
Of course Abby got “a little help from her friends”, the way the leading hairloss treatment NOVUHAIR® has been with her throughout this journey for herself and other alopecia-sufferers. It is just so befitting and timely that NOVUHAIR® celebrates 2020, on its seventh year of collaboration with The Alopecia Philippines with an online event.
“VICTORIOUS, Rising Above Alopecia and the Pandemic Together” is this year’s official online gathering theme LIVE at When In Manila’s Facebook page on Saturday, September 26, 2020 (3pm to 8pm). Everyone is invited to witness this momentous event.
Want to regain that crowning hope and confidence?
In line with NOVUHAIR’s 10th year of fervent commitment to consumer health awareness on hair loss prevention and maintenance, coupled by a decade of partnership with Mercury Drug Corporation, ADP Pharma Corporation has launched the NOVUHAIR® 3-in-1 VIP PROMO KIT.